[mk_page_section bg_image=”http://amymccracken.com/wp-content/uploads/2017/12/pexels-photo-434337-1.jpeg” bg_position=”center top” bg_repeat=”no-repeat” bg_stretch=”true” video_color_mask=”#000000″ video_opacity=”0.5″ min_height=”500″ js_vertical_centered=”true” sidebar=”sidebar-1″][vc_column][mk_fancy_title color=”#ffffff” size=”18″ txt_transform=”uppercase” letter_spacing=”10″ font_family=”none” align=”center”]E x p e r i e n c e[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider size=”20″][mk_fancy_title size=”30″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”10″ margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]Overview[/mk_fancy_title][mk_fancy_title color=”#4f5150″ size=”20″ font_family=”none”]My past three roles have been leading daily operations within innovative Learning & Development agencies (my happy place!).
Providing scoping and operational input towards RFP and contract documentation. I drive the scheduling, resourcing and end-to-end delivery of variable-sized bespoke projects with a UX focus for external clients.
I manage the financials including P&L reporting and invoicing. I curate and manage workload for cross-functional project teams, including on/offshore developers, and liaise with all levels of the business, such as the C-suite, clients, service providers, contractors, and vendors. [/mk_fancy_title][mk_padding_divider size=”20″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row fullwidth=”true” attached=”true” column_padding=”2″ animation=”top-to-bottom”][vc_column][mk_fancy_title size=”30″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”10″ margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]Clients[/mk_fancy_title][mk_padding_divider size=”20″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_clients style=”column” count=”9″ orderby=”post__in” target=”_blank” clients=”5497, 5499, 5495, 5485, 5493, 5501, 7874, 7900, 7908″][/vc_column][vc_column width=”1/3″][mk_padding_divider size=”20″][mk_fancy_title color=”#4f5150″ size=”25″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_top=”60″ margin_bottom=”10″ font_family=”none” align=”center” animation=”fade-in”]I have proudly worked with a range of clients across the financial, pharmaceutical, mining, government, retail and entertainment industries.[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_padding_divider size=”20″ visibility=”hidden-sm”][mk_fancy_title size=”30″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”10″ margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]Work Experience[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_fancy_title color=”#0a0a0a” size=”20″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”5″ margin_top=”20″ font_family=”none” animation=”fade-in”]Project Manager[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”8091″ onclick=”custom_link” img_link_target=”_blank” link=”http://www.bsielearning.com.au”][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-building-o” title=”COMPANY” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Deloitte (formerly The ID Crowd)[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-calendar” title=”DURATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]3 years[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-moon-location-3″ title=”LOCATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Melbourne, Remote[/mk_icon_box][/vc_column_inner][/vc_row_inner][vc_tta_tour style=”modern” gap=”1″ active_section=”1″][vc_tta_section title=”POSITION OVERVIEW” tab_id=”1513749329580-b99989a1-6f35″][mk_fancy_title color=”#4f5150″ size=”18″ font_weight=”400″ font_style=”normal” txt_transform=”none” font_family=”none”]
Leading all aspects of each engagement across strict timelines, from contract negotiations to planning, scheduling, forecasting, execution and performance monitoring.
I provide accurate status reports to clients and key senior stakeholders, including cost, schedule, quality and risks. All in conjunction with driving high-performing teams through challenging and meaningful opportunities.
[/mk_fancy_title][/vc_tta_section][vc_tta_section title=”KEY ACHIEVEMENTS” tab_id=”1513749329762-b3d864e1-dde0″][mk_icon_box icon=”mk-moon-circle-2″ title=”Panel member discussing ‘How good dialogue supports great learning design’ at the HR Leadership Network (APAC) Learning & Development Leadership Summit 2022.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Training in Deloitte’s Building Brilliant Leaders program which was awarded Best Leadership Development Program by Australian Institute of Training and Development (AITD) in 2023.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Demonstrated resourceful adaptability and team leadership during Deloitte’s acquisition of The ID Crowd.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Enhanced operations during team growth by implementing processes and structure for weekly sprint management of squads.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Implemented team rituals which resulted in a stronger culture and well-being amongst a fully remote team during the pandemic. ” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][/vc_tta_section][/vc_tta_tour][mk_fancy_title color=”#0a0a0a” size=”20″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”5″ margin_top=”20″ font_family=”none” animation=”fade-in”]Project & Operations Manager[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”8093″ onclick=”custom_link” img_link_target=”_blank” link=”http://www.bsielearning.com.au”][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-building-o” title=”COMPANY” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Inspire Group[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-calendar” title=”DURATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]2 years[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-moon-location-3″ title=”LOCATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Melbourne, Remote[/mk_icon_box][/vc_column_inner][/vc_row_inner][vc_tta_tour style=”modern” gap=”1″ active_section=”1″][vc_tta_section title=”POSITION OVERVIEW” tab_id=”1702883691203-e129ac08-ceb8″][mk_fancy_title color=”#4f5150″ size=”18″ font_weight=”400″ font_style=”normal” txt_transform=”none” font_family=”none”]Delivery of innovative and custom L&D products and services with the right blend of design, content and technology that meet customer expectations and specifications.
I collaborated with internal stakeholders, clients, service providers and vendors to consult on project planning, technical solutions, compliance and security requirements, issue resolution and implementation assessments. [/mk_fancy_title][/vc_tta_section][vc_tta_section title=”KEY ACHIEVEMENTS” tab_id=”1702883691205-e0c1a53f-d7b8″][mk_icon_box icon=”mk-moon-circle-2″ title=”Ensured consistent and competitive pricing by developing advanced estimation and ROI spreadsheets.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Curated delivery approach, resource allocation and oversaw multiple projects concurrently to ensure timely delivery within margin and revenue expectations. ” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Account management and regular client communication to report on project status, ensuring they have a seamless journey throughout the full project lifecycle.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][/vc_tta_section][/vc_tta_tour][mk_fancy_title color=”#0a0a0a” size=”20″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”5″ margin_top=”20″ font_family=”none” animation=”fade-in”]Project & Operations Manager[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”7839″ onclick=”custom_link” img_link_target=”_blank” link=”http://www.bsielearning.com.au”][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-building-o” title=”COMPANY” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]BSI Learning (formerly Salmat Learning)[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-calendar” title=”DURATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]2 years 8 months[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-moon-location-3″ title=”LOCATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Melbourne[/mk_icon_box][/vc_column_inner][/vc_row_inner][vc_tta_tour style=”modern” gap=”1″ active_section=”1″][vc_tta_section title=”POSITION OVERVIEW” tab_id=”1702883677869-1a73abc0-badd”][mk_fancy_title color=”#4f5150″ size=”18″ font_weight=”400″ font_style=”normal” txt_transform=”none” font_family=”none”]
Transitioning my expertise from FMCG to L&D, I managed project teams and third-parties to deliver end-to-end project management of blended learning solutions from inception to BAU, including process mapping and project reporting.
[/mk_fancy_title][/vc_tta_section][vc_tta_section title=”KEY ACHIEVEMENTS” tab_id=”1702883677878-b3f421b8-7088″][mk_icon_box icon=”mk-moon-circle-2″ title=”Procurement and execution of a major project management systems upgrade onto a new platform to improve reporting, budgeting and planning processes.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Implemented new procedures and policies to improve company effectiveness, transparency and reduce areas of risk and inefficiency.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Managed corporate operations during departmental transition from ASX listed Salmat Ltd to private ownership during BSI acquisition. Including hands-on management of support services (accounts, HR), infrastructure during relocation and business administration without any disruption to services.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Played an integral role in improving employee retention by addressing company culture and staff satisfaction. These efforts resulted in a more focused and cohesive team which increased business performance. ” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_fancy_title color=”#0a0a0a” size=”20″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”5″ margin_top=”20″ font_family=”none” animation=”fade-in”]Project Manager[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”7828″ onclick=”custom_link” img_link_target=”_blank” link=”http://www.bsielearning.com.au”][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-building-o” title=”COMPANY” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Madman Entertainment[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-calendar” title=”DURATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]1-year Maternity Contract[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-moon-location-3″ title=”LOCATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Melbourne[/mk_icon_box][/vc_column_inner][/vc_row_inner][vc_tta_tour style=”modern” gap=”1″ active_section=”1″][vc_tta_section title=”POSITION OVERVIEW” tab_id=”1513749912740-6ee01261-b172″][mk_fancy_title color=”#4f5150″ size=”18″ font_weight=”400″ font_style=”normal” txt_transform=”none” font_family=”none”]
I was responsible for planning, executing and evaluating projects in a leading creative studio in the media industry.
I managed new product development of fast moving consumer goods (FMCG’s). This included product set up, lifecycle and availability in CMS and marketing for all brands and their product ranges. I led project teams of up to ten people, nurtured client-vendor relations and ensured quality control throughout the project lifecycle.
[/mk_fancy_title][/vc_tta_section][vc_tta_section title=”KEY ACHIEVEMENTS” tab_id=”1513749912857-fe96484b-4b9b”][mk_icon_box icon=”mk-moon-circle-2″ title=”Produced 65 products in 12 months by managing multiple projects simultaneously and consistently keeping to schedule and budget – averaging 10% under budget.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Enhanced operations and increased output of projects by 18% by improving templates and introducing improved systems for managing projects.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Conducted regular team meetings to discuss projects, on-going issues, client concerns, and to motivate and energise staff.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Clearly communicated employee duties, and successfully managed stakeholder expectations.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”20″][mk_fancy_title color=”#0a0a0a” size=”20″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”5″ margin_top=”20″ font_family=”none” animation=”fade-in”]SENIOR BRAND MANAGER & 2IC[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”7836″ onclick=”custom_link” img_link_target=”_blank” link=”http://www.bsielearning.com.au”][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-building-o” title=”COMPANY” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Shock Entertainment, Regency Media[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-icon-calendar” title=”DURATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]1 year 7 months[/mk_icon_box][/vc_column_inner][vc_column_inner width=”1/4″][mk_padding_divider size=”70″ visibility=”hidden-sm”][mk_icon_box icon=”mk-moon-location-3″ title=”LOCATION” icon_color=”#7a988f” icon_circle_color=”” title_color=”#7a988f”]Melbourne[/mk_icon_box][/vc_column_inner][/vc_row_inner][vc_tta_tour style=”modern” gap=”1″ active_section=”1″][vc_tta_section title=”POSITION OVERVIEW” tab_id=”1513739197281-4486d19c-3c7f”][mk_fancy_title color=”#4f5150″ size=”18″ font_weight=”400″ font_style=”normal” txt_transform=”none” font_family=”none”]I began my tenure at Shock Entertainment as an assistant and was recognised for my growth and capability through promotions to production and brand management roles.
I was responsible for large FMCG product portfolios. Duties included setting brand guidelines, negotiating licensing contracts, creative direction, curating and launching campaigns, production management and logistics, project management, team, client and vendor management, financial oversight and business administration. [/mk_fancy_title][/vc_tta_section][vc_tta_section title=”KEY ACHIEVEMENTS” tab_id=”1513739197318-dd840e2b-9b34″][mk_icon_box icon=”mk-moon-circle-2″ title=”Successfully managed the distribution and marketing of home entertainment products for the Kardashians portfolio from its infancy up to a $10M+ brand.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Curated and executed targeted SEM and SMM campaigns for improved online retail sales conversions.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Contributed consistently to increasing profit margins, along with improving productivity, through process control and implementation.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Implemented and executed branding initiatives for both premium and niche media products – including ‘Jamie Oliver’s 30 Minute Meals’.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Developed completely new company brand guideline documentation, and led creative direction for TVC’s and photoshoots.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Created innovative packaging, merchandising and cross promotions with key partners such as Tefal and Penguin Books.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Facilitated open and ongoing communications amongst the team for improved personal and business performance.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][mk_icon_box icon=”mk-moon-circle-2″ title=”Demonstrated resourceful adaptability during multiple company restructures from Regency Media’s acquisition of Shock Entertainment.” text_size=”18″ icon_color=”#c0d7d0″ icon_circle_color=”” title_color=”#4f5150″][/mk_icon_box][/vc_tta_section][/vc_tta_tour][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider size=”50″ visibility=”hidden-sm”][mk_fancy_title size=”30″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”10″ margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]Education[/mk_fancy_title][mk_padding_divider size=”50″ visibility=”hidden-sm”][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”7920″ alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1513675784802{padding-top: -10px !important;padding-bottom: -10px !important;}”][mk_fancy_title color=”#4f5150″ font_weight=”bold” txt_transform=”uppercase” margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]University of Auckland, New Zealand
BACHELOR OF FINE ARTS[/mk_fancy_title][mk_fancy_title color=”#999999″ font_weight=”400″ font_style=”italic” font_family=”Playfair+Display” font_type=”google” align=”center” animation=”fade-in”]Parts two of four completed[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”7919″ alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1513675773806{padding-top: -10px !important;padding-bottom: -10px !important;}”][mk_fancy_title color=”#4f5150″ font_weight=”bold” txt_transform=”uppercase” margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]Mahurangi College, New Zealand
UNIVERSITY ENTRANCE[/mk_fancy_title][mk_fancy_title color=”#999999″ font_weight=”400″ font_style=”italic” font_family=”Playfair+Display” font_type=”google” align=”center” animation=”fade-in”]Official secondary school qualification[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][mk_padding_divider size=”50″ visibility=”hidden-sm”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider size=”20″][mk_fancy_title size=”30″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”10″ margin_top=”20″ font_family=”none” align=”center” animation=”fade-in”]Printable Resume[/mk_fancy_title][mk_fancy_title color=”#4f5150″ size=”20″ font_family=”none”]Would you like to take this information offline? Download a copy of my printable resume here.[/mk_fancy_title][vc_btn title=”DOWNLOAD RESUME” align=”center” link=”url:https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffi%2Fsqgh6kxd0l6ts0k67edbn%2FAmy-McCracken-Resume_2024.pdf%3Frlkey%3Duk7t1xc0kf7w616gmib1d8n86%26dl%3D0||target:%20_blank|”][mk_padding_divider size=”20″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]